What is so good about video?

Video has an instant appeal to audiences!


Before even stepping into a dealership the consumer knows what they want!

Xcite™ believes video is the best way to deliver all the information the consumer requires for an informed decision.


Xcite™ can achieve this!  Why?

Xcite™ believes video can be used to enhance the consumer experience by educating the viewer about your product or services, putting a face to your company, and building a company brand.

A video demonstrates how a product works and with customer reviews, this can provide solid evidence that the product can indeed solve a particular problem.  It sets off an emotional trigger that text simply won’t do, ultimately influencing buying decisions positively.

The “on-demand” characteristic of video marketing is another real benefit.  Videos can be downloaded and viewed at anytime.  Instead of losing customers to potentially uninteresting text, you can take your information and view it when you want, even offline, just like watching TV.

There are many benefits to video marketing.  Xcite™ believes that one of which is an additional marketing message outlet.

Xcite™ believes the more outlets you use, the more customers you will reach.

There is no better endorsement of your product or service than to see it in action.  It’s not always possible to get your client to your product so why not send your product to your client. Xcite™ videos can successfully be used as a point of sale promotion in any location.

Your video should be search engine optimized.  How do you search engine optimize a video?

Xcite™ has taken care of all of this for you.  Most video upload sites have a tagging feature.  Xcite™ uses correct keywords as the tags so the customers will find the videos fast.

The obvious point of making a video, is to drive more traffic to the dealers’ website.  Xcite™ video will also be available to other website owners to further boost their traffic and give the dealer important search engine back-links.

Xcite™ believes that videos also:

* Engages shoppers

* Increases time on the site and time on the page

* Converts shoppers to buyers

* Demonstrates your product online better than any other media

* Builds trust

* Video is an SEO optimizer

Xcite™ believes that by using our advanced software technology and incorporation with professional photographers, that we can have the dealerships on the A list in no time!

Web video is seeing massive growth.  Watching video online has gone from a niche activity to mainstream.  With new devices, video everywhere has become a reality.


The implications of online video’s growth for the digital advertising industry are huge.  Sight, sound and motion is of utmost importance to brand advertisers.  It can pull on heartstrings and entertain people the way banners have never been able to do.  That’s led to Web video ads being the bright spot in an otherwise tough market for publishers.  The big question is whether the growth in inventory will continue that trend.

Here are 15 must-know stats on online video:

89 million people in the United States are going to watch 1.2 billion online videos today.


Online video users are expected to double to 1.5 billion in 2016.


Only about 24 percent of national brands are using online video to market to consumers.


Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks.


Consumers give up on an online video if it doesn’t load in two seconds.


Users sharing video on retail and brand sites chose Facebook 46 percent of the time,

with email accounting for 40 percent and Twitter capturing 14 percent of shares.


Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016.


52 percent of consumers say that watching product videos makes them more confident in online purchase decisions.


Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users.


Mobile video ads that include social media buttons drive 36 percent higher engagement.


Online video production will account for more than one-third of all online advertising spending within the next five years.


76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.


92 percent of mobile video viewers share videos with others.


More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching you tube videos.


2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions.



Xcite™ Video provides some of the most valuable performance data.  Xcite™ has gone beyond quartiles (a measurement that relates how many viewers watched through the first or third quarter of the video) to a deeper data set that can even pinpoint the areas within your video that garnered the most attention – or the most rewinds.  This is particularly important for entertainment and media marketers – who essentially use video ads as short-form teasers of their longer content.


In this lesson you learned why video is important, why Xcite™ believes in video and why every dealership should have Xcite Advertising's™ video.


Xcite's ™ Motto - Consumers want videos!  So, if our clients have video, they will have results.


Albert Einstein once said "You have to learn the rules of the game and then you have to play better than anyone else.”


Please proceed to the next lesson.  These next lessons will help you learn the rules when it comes to Xcite™ Video and how to be a skilled team member.