Xcite's™ Video Formula and Correct Camera Angles for Australia.
Everybody says they can take a video. Everybody likes taking videos and taking videos are very easy, but taking the right video with a steady hand needs much more effort.
This is where Xcite's™ Video Formula comes into play.
Xcite™ believes that once you know the correct formula for taking a vehicle video you will be a great asset to the Xcite™ Advertising Australia team.
Let's learn how to take correct, steady videos. A very important thing to remember is to go slowly. Please slow down your videos.
TIP: Don't be nervous. Nerves make your hands shake. Just relax and have fun when you are taking videos and your video will be alot smoother.
You need to always hold the camera at your waist when walking around the exterior of the car. DO NOT bring it up to your chest, always have the camera at your waist. This is for all car videos.
Let's first learn how to video the exterior of a car.
Word of caution.... please try not to cut off sections of the car while you are walking around. The best way to help you achieve a successful video is by looking on the camera screen, while filming, so you can see what you are filming and not cut anything off.
TIP: Please remember when taking a video, to look at the camera screen while walking around. Look at the car, then at the screen and repeat. If you are not looking at the screen, you will not know if your video is correct.
You first need to start at the back of the car. You focus in on the badge first, like the photo below shows you.
Photographer is holding the camera at her waist.
After starting the video by pushing the record button, wait 3 seconds and then walk backwards a few steps and proceed to walk to your right. Always holding your camera at your waist.
Also continue walking around, don't stop. Don't walk too fast please.
Keep walking around to your right, holding the camera at your waist.
To get a great video hold the camera with one hand and don't bounce when you walk. As you are walking around keep the car in the middle of the frame, without cutting off any edges, and just keep the camera smooth and your pace smooth.
Remember you don't need to bounce while you walk, just walk smoothly and make your video flow smoothly.
Keep walking around the car.
Keep smoothly walking around the whole car until you get to the passenger door.
Just like the photos above, keep your camera at your waist and get the whole car in the frame without cutting off any edges.
As you can see from these photos, no matter the car, all videos on every car should look exactly the same.
Xcite™ believes if you use this formula, you will always have great videos.
Keep walking around holding the camera at your waist with one hand.
Once you get to the passenger door, you slowly walk in and focus on the buttons. Hold the camera in this position for 3 seconds.
Like the photo below shows you.
Remember don't go too close because the buttons will be blurry.
The reason we hold the camera for 3 seconds on all buttons, is to give the camera time to adjust its focus so the buttons are clear and readable.
From there you proceed slowly to pan across the dash. So you move your hand back towards the edge of the door, as the photo below shows you.
As you start panning across the dash from left to right, move your hand from right to left so that you hand ends up in the other corner so your camera is looking at the passenger seat as shown below.
Tilt your camera up to capture the top of the seat, slowly pan down the seat.
Manoeuvre your camera back to the middle, slowly, and focus on the seat as you come out of the vehicle. Remember you are continuously moving but you slow down for all inside shots.
Don't jerk your hand or camera, just keep everything flowing smoothly.
As you are coming out of the car, use your other hand (without putting it into the video) to close the door, and continue walking backwards to the back passenger door. Holding the camera at your waist. For this frame we need to get the whole door. So once you have the whole door in your camera frame, steadily hold it there for 3 seconds as shown in the photo below.
Then repeat the same process with the panning
Pan your camera from left to right while moving your hand right to left. Then tilt your camera up to pan down the seat like the above photo.
Then focus on the seat and repeat same process when exiting the vehicle.
Close the door with our other hand and continue to walk around the car.
Keep your camera at your waist for the exterior.
Continue to walk around to the middle of the car and then walk in towards the boot and focus on the badge on the right hand side (if there isn’t one focus in on the left hand badge).
Try very hard to keep your reflection out of the camera.
However sometimes this is unavoidable due to the sun, the polish of the car or position of the vehicle and will be accepted for a video only. Photos however need to have zero reflections.
As you focus in on the badge you use your other hand to open up the boot, like the photo above shows you. Please make sure you are not too close and allow some room for the boot to open without smashing your camera.
Can you see how the photographer is looking at the camera screen to make sure it isn't cutting anything off, while opening the back?
Once the boot is open, put your camera inside and pan from one side to the other.
If the badge is on the left - pan left to right
If the badge is on the right - pan right to left
Once you have finished panning inside the boot, use one hand to close the boot and the other hand to bring your camera out of the boot and focus in on the other badge or on any badge. Again please remember don't smash your camera when closing the boot. Once it is closed walk directly backwards focusing on the back of the car and then continue walking around the car to your right.
Continue walking around the car and then when you get to the back wheel, slowly focus on it and walk up to it like the photo below.
While holding your camera with your left hand, steadily use your other hand to open the door, like the photos above.
Once the door is open, slowly move around and focus on the buttons for 3 seconds.
Slowly switch hands. Then move into the car and pan the across the seat, while getting in the car (by putting your knees on the seat) and move the camera up the middle console slowly, so you end up like the photo below.
When moving into the car, put one knee inside the car on the seat and pan the across the seat with the camera and move up the middle console slowly so you end up like the photo below.
Then pan across the dash from left to right.
Make sure you get from the bottom of the windscreen down. If you lift your camera too high you will get the background and it will distract the customer and they will look at what is happening around instead of on the buttons and on the dash.
Once you see the steering wheel, pan back into the middle and slowly come back out of the car the same way you came in. Panning the camera back out of the car along the seats while getting out of the car.
Remember not to hold your camera too close to an object or it will become blurry.
Remember to look at your screen while filming.
As you come out of the car start to move your camera up to the top of the roof of the car and close the door with your other hand.
Use your left hand to hold the camera and tilt it down to focus on the sun roof. If it doesn't have a sun roof, you still need to do the same formula, so you would focus on the roof. Using your right hand open the drivers' door. Then slowly bring the camera down and focus on the buttons. Holding your camera there for 3 seconds. As the photo below shows you.
While focusing on the buttons, slide into the car leaving your feet outside. Then from right to left hold the camera on each button for 3 seconds. Then move onto the buttons on the steering wheel. Remember to hold your camera still on the buttons for 3 seconds.
Look at your camera screen so you can see how the buttons look in the camera.
Don't hold the camera too close. Hold it on the buttons for 3 full seconds.
If there are buttons on the right hand side of the steering wheel then focus on them first and then move to the buttons on the left. If there are not any buttons on the right then just slowly pan across to the left and vice versa.
It's very important to remember don't hold the camera too close. Hold it on the buttons for 3 full seconds.
After holding the camera for 3 seconds on the buttons on the steering wheel you then move up to the odometer or speedometer. Again hold it there for 3 seconds. Then slowly move your camera across to the left, where the middle console is or the radio and from the top, slowly pan down like the following photos display.
Then while you are focusing on the middle and keeping your camera straight, slowly get out of the car the same way you came in and move your camera along the seat and slowly bring your camera to the edge of the seat.
If the vehicle has a sun roof then tilt your camera up to focus on the sun roof like the photo below shows you.
Align up the wheel with the seat belt while getting all sides of the car in the frame. Hold that position for 3 seconds and then hit the record button to end the video.
Remember you are part of Xcite's™ professional team. We know you will be a great videographer for Xcite™.
Your videos need to be a quality video rather than a quantity video. Please make sure, to the best that you can, that you go slowly and don't rush.
Most importantly you need to keep the camera straight or horizontal. This method applies to all videos.
If you do all these steps correctly, your video should record for an average of 3 minutes. If your video is under 3 minutes you are going too fast. Slow down.
As part of the Xcite™ team, your videos should have the same formula, no matter the make of the car.
You can avoid getting your shadow in the video, by moving back a few steps.
You need to remember to hold the camera at your waist, while filming the exterior of the car. All four sides need to be equal. This means having the same space between the car and the border of the video. Making the video look symmetrical.
Again a very important thing to remember is to go slowly. Please slow down your videos.
Please watch this video below to complete your training on how to take a professional video of a car.
Thank you for watching the above video.
Remember practice makes perfect, so your assignment is to go out to your car and position your car facing the sun and practice what you have learned.
Now that you have learned about taking videos for Australia, please practice this formula. Please film 5 videos of your vehicle and send them to your instructor for marking. Once you have done that you can then proceed to the next lesson.
This is your assignment. Please email all of your videos that you have taken, so that they can be marked and you can find out if there are any corrections or if you need to work on anything.
Practice as many times as you want to get these great, correct videos because your 5 assignments are the ones that will be examined.
The next lesson will help you to learn what to do with the videos after you film them.
Everything we do, we believe in a professional Car Photography Service for our Dealerships. We are efficient to work with, our software is simple to use and we have excellent quality photography! Book a brief meeting with us today!
24 Degas Street
1300 789 737
Mon - Sat 09:00 - 17:00