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Xcite Advertising

1300 789 737

Car Photographers

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Brisbane, QLD, 4078

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Camera Angles and Vehicle positions

This is the Xcite™ formula for taking great interior photos.

 

Taking interior photos is exactly the same as taking exterior photos.  You still make sure your photos are clear, having no shadows and that the photo is straight.

 

Xcite™ believes that this formula will provide you with great results and give your client a professional service.  To minimize problems and less mistakes, practicing in advance and preparing the car in the correct way will make your work more enjoyable.  Don't be lazy.  Do it right the first time.

 

Also no matter what country you are taking photos in, the same formula applies to every vehicle.

 

TIP:  Please remember when taking pictures, to look at the camera screen and align

it up in your camera. If you are

not looking at the screen, you will not

know if you have taken a correct

photo.

 

First

The first photo that you take on the

inside of the car is the drivers' door.

You need to get the whole door in the

 frame.  You put the edge of the door in the corner of the

camera frame making sure that there is no road in the photo.

 Also make sure there are no sun flares, spots or shadows

on this photo.  Your photo should like exactly like the photo below.

 

In the second photo above, it shows you where you need to stand to get the right photo. The photographer is not standing close, but she is far enough away to get the whole door in the frame.

Second

From there, all you have to do is walk in a few steps to take a photo of the drivers' door buttons.  Customers want to see if the car they are going to buy has electric windows or if the buttons are fading.

 

Your photo should look like this.  Please make sure the buttons are clear.  Like the photo above, don't hold your camera too close.

 

 

Third

To take this photo, you need to stand next to the edge of the door (like the photos below).  Holding the camera at your waist, align the top border of the camera screen with the top of the car.  So you can see a tiny bit of the sun roof.  With the bottom border of your camera screen lining up with the bottom of the seat.  Then making the picture straight, tilt your hands up and make the camera flat.  Your picture should look like this picture below.

Please remember to have no sun flares or spots in this photo.  Your photo needs to look like the above photo.

 

Fourth

The next photo is the drivers' seat.  The reason we need this photo is because the consumers want to know if it is ripped, used or if it is a new seat.

Why do you think we take a picture of only the drivers' seat?  It is because that is the most used seat in a car.

 

So to take this photo, all you need to do is stand in the same position, just walk in a few steps and tilt your camera up a little.  Align the top border of your camera with the top of the drivers' seat.  Make sure you leave some space so as to not cut off the seat as the picture below shows you.

 

Then align the left side border of your camera with the front of the seat.  Also leaving a space so as to not cut off any of the seat.

Lastly align the bottom border of your camera with the bottom of the seat.  You need to include the buttons, so don't cut them off.  Like the picture below shows you please leave a space around all edges so as to not cut off any of the buttons or the seat.

 

We only need to take a picture of the drivers' seat, because it is the seat that gets used the most.

Fifth

The next photo is the sun roof.  Obviously you only take this photo if the car has a sun roof.  Don't be lazy, please take all these photos if the car has these features.  This is what customers want.  They want to see the features. Xcite™ believes that if we give our dealers the best service with professional photos, they will increase their chances of selling more cars.

 

To take a picture of a sun roof, tilt your camera up closer to the sun roof like the above photo, and align the camera border up with the sunroof so it is straight.

 

 

Sixth

Once you have taken these photos you get inside the car with your feet still outside so your feet are not in any photos.

Once inside the car:

(If in USA you start from left and go across the dash to the right.)

(If in AUS you go from right to left using the same formula)

Take photos of the buttons to show customers the cars features.

The first photo you take on the inside of the car is (the buttons to the left of the steering wheel in USA) or (the buttons to the right of the steering wheel for AUS).

Like in the photo below make sure you align up the edge of the button with the bottom border of your camera without cutting any of the buttons off.

 

Keep it in the middle and straight.

 

Your photo needs to look like the above photo.

 

Make sure the buttons are clear and readable. You can see that the photographer is not holding the camera close, so that the buttons are clear and readable.

Not all cars will have buttons here, but if there are any buttons, small or big please take this as your first inside photo.  Making sure the button is in the middle of the frame and that there are four even sides or spaces around the button.  Please make sure your reflection isn’t in this photo.  Make sure there are no shadows or sun spots and that your feet are not in this photo.

 

 

Seventh

Next you take a picture of the buttons on the steering wheel.  Always using the same formula, left to right for USA or right to left for AUS.

Make sure the button is in the middle of the frame and that there are four even sides or spaces around the button.  Your photo needs to look like the photo below.

 

Make sure the buttons are clear and readable.

Not all cars will have buttons on both sides of the steering wheel, so if there are only buttons on one side, just shoot them exactly the same.

 

 

Eighth

If there are buttons on the other side of the steering wheel, please take a photo of them.  Like the photos above.

Take it exactly like you took the buttons on the other side.  Making sure the button is in the middle of the frame and that there are four even sides or spaces around the button.  Your photo needs to look like the photo above.

 

Always make sure the buttons are clear and readable.  Don't go too close or the buttons become blurry.

Hold your camera at your chest and bring it in closer to your body for the desired photo.  Also make sure there are no sun spots in this photo.

To check, just look down at your camera screen and move your hands around slowly until you get the desired photo.

 

 

Ninth

In the same position move your camera over and if the car has navigation take a photo of this.  Tilt your camera up and taking this photo straight on (not angled) making sure that everything is straight.

Please make sure your reflection or your hands are not in this photo.  If you can see your hands, tilt your camera up higher until you get your desired photo that looks exactly like the photo below.  If you still cannot take the photo without any reflections, move your hands around to the left or right and take the photo when you see no shadows.

 

Your photo should look like this

If the car also has a reversing camera, then you take a photo exactly like you take the navigation photo.

Please remember put your foot on the brake while you take a photo in reverse.  Before getting out of the car, put the car back into "P" position.  Park.

Please remember this every time.  It is very important, or you pay for the damages.

 

 

Tenth

Now that you have taken all pictures from inside the car, you can proceed to the back, directly behind the driver.  If the vehicle is a four door, then you will need to take a photo of the door.  Exactly the same way you take the drivers' door.  Make sure you only take a picture of the door and not with any sky or road in this photo. Remember no shadows or sun flares in the photo.

 

Eleventh

To take this photo you need to stand next to the edge of the door like the photo below.  Holding the camera at your waist, align the top border of the camera screen with the top of the car.  So you can see a tiny bit of the roof.  With the bottom border of your camera screen lining up with the bottom of the seat.  Then making the picture straight by tilting your hands up and making the camera flat, your picture should look like this picture below

 

Please remember to have no sun flares or spots in this photo.  Your photo needs to look like the above photo.

Make sure you do not have any of the wheel in your photo.

 

Van

If your vehicle is not a sedan but it is a van or a courier van then your photos will be taken the same way, you may just need to stand back a little.

However, the back doors are usually sliding doors so you need to take them slightly different.

 

Make sure you capture from the top of the door to the bottom of the door.

 

Two Door Vehicle

Now if the car is a two door vehicle, then obviously then you don’t need to take the above photos.  However, what you will do if there are seats in the back, is pull the drivers' seat forward and take a photo of the back seats.  The photo below will show you what your photo should look like.

 

Remember to only do this on a two door vehicle.

 

Align the top of the back seats with the top border of the camera and don't cut the seats off.

 

 

Twelfth

This is also another important shot on the car.  This is called the Cock Pit Shot.  Just like a cock pit of a plane where you can see all the dials and button, we take a cock pit shot for a vehicle.  So the customer can see what he will be using to drive his new car, what features and buttons the car has, and what will make the customer buy this vehicle.  So to take this photo, you get in the back of the car (behind the drivers' door) and you put the camera on top of the drivers' head rest or put your camera in front of the head rest.  Tilt the camera down a little bit and align the top part of the camera border with the top of the steering wheel, like in the picture below.  It's really important to remember to please do not cut off any of the steering wheel. Then align the left border of the camera with the door buttons without cutting off the buttons.  Then align the right hand border of the camera with the middle console.  Please get the whole console in the frame and don't cut the edge off.  If your photo looks like this picture below, then you have a great cock pit shot.

 

This is how you would shoot the cock pit photo.

 USA picture for taking the cock pit shot.

 

AUS picture for taking the cock pit shot

These photos above are to be taken for all four door vehicles.

 

If the vehicle you are filming is a two door vehicle then you will not take the photo like the ones above.  I repeat you don't take the cock pit photo from the drivers' side if it is a two door vehicle.

You will take the cock pit shot from the passenger side.  You will hold your camera up to the passenger seat, between the bottom of the head rest and the top of the seat and then you hold it there and take the cock pit photo.  Remember to make sure the steering wheel is straight

 

This is what your photo should look like.

 

The difference between the above photo and the photo below is that one is closer then the other.  They are both acceptable to Xcite™, however the one above looks better.

Thirteenth

Next is the boot or trunk shot.  This is to be taken in the middle of the car.  Just like when you take the back shot of the car and you stand in the middle, you open the boot or trunk and stand in the middle (like where the badge is) then put the camera slightly into the trunk or boot. Make sure there is no paper or trash inside the boot or trunk, and there are no sun flares or spots in the camera frame when taking this photo.

Make sure it is straight and that your photo looks like the one below

 

Remember to always stand in the middle.

 

Fourteenth

Only take this photo if there is a button to close the boot or trunk.  Make sure its straight and that the button is in the middle of the frame.

 

Please remember to make sure that all the buttons are clear and readable. Remember not to hold the camera too close.  Hold the camera like the photo above shows you.

Can you see that the photographer is looking at the camera screen to make sure the buttons are not fuzzy and that the button is centred?

 If there are not any buttons to close the boot or trunk then just close it with your hand and proceed to the next photo.

 

 

Fifteenth

This next photo is exactly the same as the other side.  You need to stand next to the edge of the door.  Holding your camera at your waist, align the top border of the camera screen with the top of the car.  So you can see a tiny bit of the roof.  With the bottom border of your camera screen lining up with the bottom of the seat.  Then make sure the picture is straight, by tilting your hands up and holding the camera flat.

Your picture should look like this first picture below.

Please remember to have no sun flares or spots in this photo.  Your photo needs to look like the above photo.

Make sure you do not have any of the wheel in your photo.  Remember to stand at the edge of the door, as shown in the second photo above.

 

Remember if your vehicle is not a sedan but it is a van or a courier van then your photos will be taken the same way, you may just need to stand back a little.  However, the back doors are usually sliding doors so you need to take them slightly different as the photo below will show you.

Make sure you capture from the top of the door to the bottom of the door.

 

Sixteenth

To take this photo you need to stand next to the edge of the door as shown in the second photo below.  Holding your camera at your waist, align the top border of the camera screen with the top of the car.  So you can see a tiny bit of the sun roof.  With the bottom border of your camera screen lining up with the bottom of the seat.  Then make sure the picture is straight, by tilting your hands up and holding the camera flat.

Your picture should look like this first picture below.

Seventeenth

Last photo of the interior of the car is the engine shot.  Standing in the middle of the car, just like all photos, take the engine photo.  Aligning the top of the engine with the top of the border frame on the camera.  Then align the bottom of the engine with the bottom border of the camera frame.  Please make sure it is straight and looks symmetrical.  Your photo needs to look like the photo below.

 

Can you see how the photographer is holding the camera to get this great photo?  She is holding it high enough to not only see the engine clearly, but to avoid getting her shadow in this photo.

Now do not take this photo if the engine is really dirty.  Also remember to make sure that your shadow is not on the engine.  If you see your shadow, move back a few steps and hold your camera a little higher.

 

Now you have completed your training for taking interior photos of vehicles.

 

Please watch this video below to help you get a better understanding on how to take interior car photos.

Thank you for watching that important video.  Hopefully you now understand how to take photos of the inside of a car.

 

Thank you for being a part of our team here at Xcite Advertising™.  If you have any questions or if there is anything that you still don't understand, please write them down and email your trainer so that at your next meeting, they can answer those for you.

 

Remember practice makes perfect, so your assignment is to go out to your personal vehicle and position your car facing the sun and practice what you have learned.

 

Photograph your personal vehicle (exterior and interior) 5 separate times. Thats 5 X 20+ photos.

This is your assignment.  Please email all of your photos that you have taken so that they can be marked and you can find out if there are any corrections or if you need to work on anything.

 

Practice as many times as you want to get these great, correct photos because your 5 assignments are the ones that will be examined.

In the next lesson you will learn what are unacceptable photos and how your photos should never look like the ones you are about to see.

 

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Contact Info

24 Degas Street

Brisbane QLD

Australia

1300 789 737

sales@xciteadvertising.com.au

Mon - Sat 09:00 - 17:00

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