Welcome to Xcite Car Photography

Xcite Advertising

1300 789 737

Car Photographers

Mon - Sat 09:00 - 17:00

Sunday Closed

24 Degas Street

Brisbane, QLD, 4078

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Camera Angles and Vehicle Positions - Exterior

3.1 Camera Set Up

3.2 Preparing the Vehicle

3.3 Camera Angles and Vehicle Positions - Exterior

3.4 Camera Angles and Vehicle positions - Interior

3.5 Unacceptable Photos

3.6 Quality Photos

3.7  Xcite Photo Formula

Xcite's™ Photo Formula and Correct Camera Angles.

Everybody says they can take a photo.  Everybody likes taking photos and taking photos are very easy, but taking the right photo needs much more effort.

 

The first thing to consider with Xcite's™ Photography is how you look at the world.  Start by looking at your computer monitor.  Straight on.  As you normally do.

Now stand up... (seriously!).  Even better, stand on your chair if it's sturdy enough.  Now look directly down onto your desk.  Looks different, doesn't it.  Great!  So you've taken the first step in Xcite's™ Photography seminar.  You've looked at the world from a different angle!

 

Now you've tried that, get down from your chair, and crouch down.  Get down so that the top of your desk is at eye level.  Now look at your monitor.  Different perspective again. The keyboard seems huge in the foreground.  You've completed the second step in Xcite's™ Photography Course. – viewing the same scene from two different angles.

Ok you can sit back down again.

 

Xcite™ believes that once you know the correct formula for taking photos, you will be a great asset to the Xcite Advertising™ team.

 

So let's learn how to take the correct photos.

 

TIP: Please remember when taking pictures, to look at the camera screen and align it up in your camera.  If you are not looking at the screen, you will not know if you have taken a correct photo.

 

You need to always hold the camera at your waist.  DO NOT bring it up to your chest, always have the camera at your waist for all exterior vehicle photos.  The reason why you need to hold the camera at the waist is because it not only centres the vehicle in the frame, but it gets you the perfect shot.  It doesn't distort the picture.

 

Let's first learn how to take exterior photos of vehicles.

 

Now the very first photo you should take, before even starting to take exterior photos, is the stock number.  You must take a picture of the stock number that is on the vehicle.  This photo doesn't need to look pretty because it will not be uploaded.  It is for your personal records.  You need to take a picture of the stock number because when you upload the photos later, you will know what vehicle it is.

 

So please remember to take a picture of the stock number first.

 

Stock number photo.

 

It doesn't matter how you take it, as long as the numbers are readable.

 

First

The first photo that you take with your camera, of the vehicle, is the money shot.  It is always starting from the drivers' side of the car, no matter which country you live, it is the same formula.  Drivers' side first.

 

The photo below is the money shot.  This is the first photo that the consumer is going to see.  It needs to be a great photo, as best as possible, taking into consideration your surroundings.

 

To get a great photo like this one, stand in the exact position shown in the above photo.

If you look closely, do you see any shadows on the car??  NO.  Do you see the shadow of the photographer on the car??  NO.

The car needs to be facing the sun so that there are no shadows on this first shot, the money shot.  This is very important.

 

When you look closely at the above picture, you can see the angle of the car and where the photographer is standing.  You the photographer, need to stand exactly in line with the wheel and the passenger seat belt.  The seat belt and the wheel need to line up diagonally.  If you look at the above photos, you can see where the angle is and how they should line up.  It needs to be diagonally in line to get this great money shot. Once you are standing in the appropriate position you need to make sure that all four sides of the car fit in the photo without cutting any part of the car off.

 

As you can see from the photos above, all four side of the car are even.  There is the same amount of sky as there is road and the front of the car and the back of the car has the same gap between the border of the photo and the car.  Does that make sense??

 

Second

Standing in exactly the same position, as you did for the first shot, walk a few steps forward and take a photo of the wheel and the light of the car.  DO NOT cut off any part of the wheel or the light.  Get as close as you can without getting your shadow in the photo.  Your photo needs to look exactly as the photo below. This is always the second photo for every car you take photographs of.  Same photos, same process, same formula for every car, for every dealership and for every Xcite™ team member.

 

To get the correct photo, stand in this position shown.

As you can see from these photos, no matter the car, all photos on every car should look exactly the same.

 

Xcite™ believes if you use this formula you will always have great photos.

 

Third

From the drivers' side you will walk around to the back of the car.   We tell a story with our photos.  So from the drivers' side you proceed to the side panel of the car.   You need to stand in the middle of the car (which is where the middle panel between the windows meet) and walk backwards far enough, until you can fit the whole car nicely in the frame of the camera, like the photos below show.

 

You need to walk a good couple of steps back.

 

As you can see in the left photo above, none of the car is cut off.  There is the same amount of space at the front of the car as there is at the back and there is the same amount of sky at the top of the car as there is the same amount of road at the bottom of car.  Most importantly, you need the car to be straight.  Horizontal.

 

In the right photo above you can see the photographer is standing in the middle of the car.  Which is where the middle panel between the windows meet.

 

Fourth

This photo below is the next photo that you take.  With the back rear angle shots, you need to remember this very important thing........ Please line up the middle of the rear wheel with the front (passenger side) window arch.  NOT the seatbelt like the front angles.  This is different for the back.

 

Remember the back rear angles line up diagonally with the wheel and the window arch (passenger side).

Make sure that you have even amount of spaces around the edge of the car, and you don't cut off any of the vehicle.

 

In these photos below the cars are two different lengths, but Xcite's™ same formula still applies.

 

As you can see in the last photo above, the girls' head lines up with where the photographer is standing.

Stand in the same position shown in the photo above.

Fifth

This next shot is the back of the car.  Stand directly in the middle of the back of the car.  The middle is usually where the badge is located.  So take a few steps back and hold the camera at your waist, making sure the photo looks symmetrical.  Remembering to have equal gaps between the car and the border of the photo, on all four sides.  Just like the pictures below show you.

 

As you can see in the photo above, the photographer is standing exactly in the middle of the car.  She has taken a few steps back and made sure that the whole car is in the frame.

If you look closely at the second picture you can see where the camera is located.  The camera is being held at the photographer's waist.

You need to remember to hold the camera at your waist.

Also all four sides of your photo need to be equal.  This means having the same space between the car and the border of the photo on all four sides. Making the picture look symmetrical.

 

Sixth

The light shot.  You take this photo straight after you take the back photo.  As you can see in the picture below, DO NOT cut off the light.

When taking this photo, you include the badge and the light, while trying to minimize the car and your shadow.

You don't want your shadow in this photo.  If you see your reflection, move yourself around until you have the perfect shot.

 

To get a great photo, stand in this position shown below.

Seventh

This photo below is the next photo that you take after the light.  Xcite's™ method for back angle shots is exactly the same.Both the left and right hand side back angle shots are the same..... Line up the middle of the back wheel with the front (drivers' side) window arch.  NOT the seatbelt like the front angles.

Remember the back angles line up diagonally with the wheel and the window arch.

Also making sure that you have even sides and you don't cut off any of the car.

 

As you can see in the last photo above, the girl is standing in line with the photographer.

 

The photo below shows how you, the photographer should be standing and holding the camera.

 

Remember you are part of Xcite's™ professional team.  We know you will be a great photographer for Xcite™.

 

Your photos need to be a quality shot rather than a quantity shot.  Please make sure, to the best that you can, that there are no shadows in the photos.

 

Eighth

This photo will be exactly the same as the other side panel.  You stand in the middle of the car (which is where the middle panel between the windows meet) and walk backwards far enough, until you can fit the whole car nicely in the frame of the camera, like the photos below show.  You need to walk a good couple of steps back.

 

Please remember DON'T cut off the sides of the car.

 

As you can see in the photo below, none of the car is cut off.  There is the same amount of space at the front of the car as there is at the back and there is the same amount of sky at the top of car as there is the same amount of road at the bottom of car.  Most importantly you need the car to be straight.  Horizontal.  Don't tilt the camera, hold it flat and straight.

 

Again you can see in the photo above, the girls' head lines up with the photographer

Again you can see in the above photos, that the photographer is standing in the middle of the car.  That is how you are going to get the perfect shot.

 

Ninth

 

This photo will be exactly the same as the Money shot.  You can see the angle of the car and where the photographer is standing.  You the photographer, need to stand exactly in line with the wheel and the drivers' seat belt.  The seat belt and the wheel need to line up diagonally.  It needs to be diagonally in line to get this great shot.  Once you are standing in the appropriate position, you need to make sure that all four sides of the car fit in the photo, without cutting any part of the car off.  This method applies to all photos.

In the first photo below, the photographer has walked in closer to the car and made the edges smaller so that she is focusing more on the car and minimising the background. This is much better, because it captures the attention of the customer rather than focusing on the background images.

 

However, both photos are the same angle.... therefore, they are both acceptable photos.  One is just closer than the other.  Please get your photos as close as possible without cutting off the car

 

As part of the Xcite™ team, your photos should have the same angles, no matter the make of the car

In the photo above, you can see the girls' head, lines up correctly with the photographer, to get the perfect angle.

 

As you can see in the photos below, the girl is standing in the same position (from 2 different angles).  Always holding the camera at your waist.

 

Tenth

This next shot is the front of the car.  This is the last exterior photo that you will take.  Again the same principle applies to this photo.  It’s exactly like the back angle of the car.  Stand directly in the middle of the front of the car.  It’s usually where the badge is located.  Take a few steps back and hold the camera at your waist.  Make sure the photo looks symmetrical, by having equal gaps between the car and the border of the photo, on all four sides.  Just like the below picture shows you.

 

Remember to stand in the middle of the car.

You can avoid getting your shadow in the shot by moving back a few steps.

 

You need to remember to hold the camera at your waist.  All four sides need to be equal.  This means having the same space between the car and the border of the photo.  This will make the picture look symmetrical.  Also as you can see from the last above photo, the photographer is standing in the middle of the car.

 

Please watch this video below to help you get a better understanding of taking exterior photos.

 

Now that you have learned how to take correct exterior photos, you will learn how to take interior photos.

 

Please proceed to the next lesson on Interior photos.

 

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Everything we do, we believe in a professional Car Photography Service for our Dealerships. We are efficient to work with, our software is simple to use and we have excellent quality photography! Book a brief meeting with us today!

Contact Info

24 Degas Street

Brisbane QLD

Australia

1300 789 737

sales@xciteadvertising.com.au

Mon - Sat 09:00 - 17:00

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